Investing in the
Attention Economy
Attention Economy
TenSquared (“10SQ”) is a venture capital firm investing in the Attention Economy, where Media, IP, and Technology intersect
- For our investors - we are building a high-conviction portfolio of premier technology companies that are transforming the way people allocate their time.
- Through our disciplined approach, we provide Limited Partners access to generational innovation and long-term value creation at the frontier of media and digital technology.
- We have a long track record of investing together across multiple market cycles. Our team combines extensive experience from traditional financial institutions with deep expertise in the digital asset sector, encompassing a broad spectrum of investment structures, as well as hands-on operational expertise.
- We are innovative deal-makers leveraging an extensive decade-long network of founders and investors to source unique investment opportunities with the potential for outsized returns.
Areas of Focus
Industries best positioned to benefit from the growing adoption and ubiquity of digital assets.
Media & Entertainment Technology
- Video & live streaming
- Music & podcasting
- Gaming & interactive entertainment
- Sports & live events
- Creator platforms & tooling
Creator-Fi (Tokenization & Payments)
- Stablecoins & payment infrastructure
- Tokenized IP, royalties and collectibles
- Agentic finance & commerce
- Ecommerce & in-app payments
AI-Enabled Attention Economy Tools
- AI generated content & media
- Montenzing AI training data
- Provenance of original content
- Decentralized ID & Proof of Humanity
Consumer Monetization, Financialization & Gamification
- Decentralized social networks
- Loyalty & rewards
- Ad tech
- Prediction markets & social trading
- To-earn/token incentivized models
Our Core Beliefs About The Future
The battle for attention is won by the best tech. The most viral algorithm, the most convenient distribution, the most frictionless payment method, the most magical user experience. Great new tech creates unforeseen native use cases. Revolutionary tech bends borders, regulations, money, and culture. We are here to help.
Generational Shifts:
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1User attention or the way users invest their most valuable resource - time, will become decentralized and fragmented, with power shifting away from platforms to individual creators.
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2In a world of intelligent machines (AI), authenticity, provenance, and privacy will be paramount; AI and blockchains will complement each other.
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3In an AI-native attention economy, verifiable human intent and authentic relationships will become the scarcest and most valuable assets.
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4Creators will become the new capital allocators, studios, distributors, and ad platforms, leveraging new tools for direct audience ownership to fund tomorrow’s hits from yesterday’s fans.
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5The online world is starved for experiential content - sports, live music, games - in-person experiences will be reimagined.
These generational shifts are driving extensive innovation and changing how all of us are spending our time, fueling the emergence of a vast ecosystem of fast-growing private companies
Portfolio
Attention Economy Fund I
Company
Description
Location
Year
Domain
Website
Careers
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Next-generation music platform designed to empower independent artists with tools for direct monetization, fan engagementLos Angeles2025Attention Economy -
The rewards layer for stablecoin commerce & tokenized economiesMiami2025Attention Economy
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Leading provider of next-gen enterprise-level loyalty & integrated commerce solutions that utilize blockchain and gamificationMiami2024Attention Economy
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Layer 1 blockchain built by Telegram. The protocol is natively available within the Telegram social app. allowing its 900M users to access the blockchainDubai2023Attention Economy
10SQ Labs - Prior Investments (2024-2025)
Company
Description
Location
Year
Domain
Website
Careers
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The first privacy-enabled open blockchain network, launched for financial institutions dealing with real-world assetsNew York202510SQ Labs
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The top institutional-grade end-to-end crypto trading infrastructure provider with deep roots in traditional marketsNew York202310SQ Labs
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Leading provider of digital asset staking infrastructure for proof-of-stake blockchains. Serving 250+ institutional clientsToronto202310SQ Labs
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The largest blockchain platform, offering nodes & APIs, staking and wallet infrastructureLos Angeles202310SQ Labs
Research & News
Our latest research reports, newsletters, interviews, podcasts, and news on the attention economy, and more.
Team
Our team has a long-standing track record of investing together across multiple market cycles. The team combines extensive experience from traditional financial institutions with deep expertise in the digital asset sector, encompassing a broad spectrum of investment structures, as well as hands-on operational expertise.
Who We Are
We are a values driven firm: in service of our investor partners (LPs) and our investee companies.
Our Purpose
To be a world-class capital partner of choice that delivers value beyond dollars.
Our Mission
To provide value-added capital to accelerate the Attention Economy—generating exceptional risk-adjusted returns for our Investor Partners.
Our Vision
We strive to become the preeminent investment firm advancing the expansion of distributed technology and digital assets.
Our Values
Creativity:
We are open-minded, curious and take a variant view to capture unique insight. Chance favors the prepared mind.
Intellectual Honesty:
We have a command of the facts, run a thorough process, make measurable decisions, and support robust, transparent discourse where challenge is always welcome
Excellence in Execution:
We operate collaboratively, with integrity, at the highest professional standard to deliver extraordinary results.
Winning:
We have a bias for action; we act with conviction, are persistent, and compete hard as a team.
